What to expect in 2018

Mintel’s 2018 Global Food & Drink Trends are the result of collaboration between 60 of Mintel’s expert analysts in more than a dozen countries around the world. Alistair Forrest summarises the market analyst’s vision of what health food retailing will look like in 2018.

Never before has trust been so high on the agenda for food shoppers.

How we view the growers, manufacturers and the regulators governs what we buy, of course, but now it’s time for those who supply our food and drink to respect consumers more and start to win their trust.

Product recalls, scandals and suspicion about large companies compound a pre-existing wariness about food.