Retail Focus - How to sell: immune system

Danielle Kyriakides is store manager at Panacea Putney

How do you advise customers about winter immune products?

We recommend well-known immune supplements such as Echinacea, Elderberry, Vitamin C and Zinc, but we always emphasise the importance of Vitamin D. Our customers are becoming more educated and we find more people are wanting better health in general and to prevent illness. Therefore, they are more open to our advice and suggestions. Considering about 70% of the immune system is in the gut, diet is another good place to start and we also recommend supplements and foods to improve gut health. However, lifestyle is equally important – getting enough sleep, exercise and maintaining stress levels can be equally beneficial and we regularly link-sell supplements that support this too.