Online & Social Media - Keep it social

Simple steps to building a powerful social media presence for your business, from Chris Simpson, Business Doctor for Gatwick Diamond

As an independent retailer, one of the biggest advantages you have over your chain store rivals is the ability to let your personality shine through in your marketing.

Free from the shackles of head office dictats on what to say and how to say it, you’re free to build up a friendly rapport with your customers via your social media channels, and create or sustain personal relationships that translate into footfall.