Euromonitor spotlights 2022 consumer trends
Retailers that can react swiftly to supply chain shortages will succeed in 2022. Consumers will prove themselves to be creative in finding alternatives if their favoured product isn’t available, according to market researcher Euromonitor International in its new Trends report for 2022. Other trends include:
- Climate Changers: Eco-anxiety and the climate emergency will drive environmental activism for a net-zero economy. In 2021, 35% of global consumers actively reduced their carbon emissions.
- Digital Seniors: Older consumers are becoming savvier tech users. Virtual solutions must be tailored to the needs of this expanded online audience.
- The Great Life Refresh: Consumers will focus on personal growth and wellbeing, making drastic life changes that reflect their values, passions and purpose.
- The Socialisation Paradox: Fluctuating comfort levels will create a conflicting return to pre-pandemic life. In 2021, 76% of global consumers took health and safety precautions when leaving home.
Download the report at https://bit.ly/3fyM3pW.
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