Fairtrade Fortnight success in numbers
Fairtrade Fortnight (end of February/beginning of March) attracted an additional 10,000 supporters and reached a million people through its campaign events. More than 50 Fairtrade partners were involved, while campaigners organised 4,000 events.
Kantar research revealed that nine out of 10 people are now aware of the Fairtrade mark and 35% remembered the Fairtrade message. Widespread media coverage was generated and 75 MPs attended the All Party Parliamentary Group receptions.
In April, the Government invited Michael Gidney, Chief Executive of the Fairtrade Foundation, to join the Government’s Strategic Trade Advisory Group to represent the voice of NGOs and the millions of farmers that the UK relies on across the world for produce.
He said: “We know that decisions about trade policy can have a dramatic impact on developing country farmers and workers, and their access to our market. Participation in the UK government’s Strategic Advisory Group is a valuable opportunity to ensure that their voices are heard at the highest level and I welcome the opportunity to engage at this critical juncture.
“Fairtrade will continue to draw on the experiences of those 1.66 million Fairtrade producers, in 73 countries around the world, to argue for a just global trading system that delivers for those who continue to live and work in poverty.”
Retailers wanting to make the most of the Fairtrade message year-round can visit the Fairtrade Foundation.
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