‘Flexitarian’ diet leads the nation’s changing choices

According to new research, UK shoppers spend £25 a week on vegetarian and vegan products, totalling £1.3bn a year.

Retail shopping app Ubamarket quizzed more than 2,000 UK adults to reveal how dietary trends are reshaping the retail industry. The research reveals:

The flexitarian diet is on the rise, with millions more adopting eating habits that reduce the amount of meat, dairy and eggs they eat. The current market for meat-free products is expected to be valued at £658m by 2021, up from £572m in 2017. However consumers value their own spend on specialist vegan and vegetarian products at more than £25 a week, amounting to a yearly national spend of £1.3bn.

“The importance of having systems in place that grant freedom for shoppers to make their own dietary decisions has never been more apparent,” said Will Broome, CEO of Ubamarket. “With easier ways to identify important allergens and ingredients on labels, more convenient store layouts and a smoother shopping format, consumers will be able to subscribe to alternative diets with ease.”

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