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Vegan is cheaper

Research released as Veganuary began suggests that people signing-up to try vegan could save money on their grocery bill and spend less time cooking.

Findings from a Kantar study commissioned by Veganuary show that, on average, plant-based meals eaten at home cost 40% less than meat or fish-based meals and take one-third less time to prepare.

Data from Kantar’s usage panel which records online weekly meal diaries from around 11,000 people in Britain showed that for 52 weeks:

Analysis of Kantar’s shopper panel which continuously tracks purchases from 30,000 British households revealed that for 52 weeks:

Pictured: Actress Rebecca Callard and friend promote Veganuary. Image – Veganuary

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