Vegan is cheaper
Research released as Veganuary began suggests that people signing-up to try vegan could save money on their grocery bill and spend less time cooking.
Findings from a Kantar study commissioned by Veganuary show that, on average, plant-based meals eaten at home cost 40% less than meat or fish-based meals and take one-third less time to prepare.
Data from Kantar’s usage panel which records online weekly meal diaries from around 11,000 people in Britain showed that for 52 weeks:
- A main meal (lunch or dinner) containing meat, fish or poultry costs, on average, £1.77 per person whereas a plant-based main meal costs 40% less at just £1.06 per person
- A meat or fish-based lunch takes 18.9 minutes to prepare, on average, whereas a plant-based lunch is 37% quicker at only 12 minutes
Analysis of Kantar’s shopper panel which continuously tracks purchases from 30,000 British households revealed that for 52 weeks:
- Vegan households spend 8% less per grocery trip, on average, than non-vegan households of a similar size. The average vegan shopping basket costs £16.47 while the average non-vegan basket is £17.91
- Only 3.7% of all vegan household spend on food and drink goes on meat substitutes
Pictured: Actress Rebecca Callard and friend promote Veganuary. Image – Veganuary
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