The Instagram logo

Natural health inspiration at the Farm Shop & Deli Show

At the other end of April, the ‘reboot’ continues with Farm Shop & Deli Show which returns to the NEC, Birmingham (25th – 27th). With an exhibitor line-up comprising a hotbed of innovative movers and shakers who are disrupting the market and making waves in key trend categories, this is also a must-visit event.

A bustling show floor made up of hundreds of innovative exhibitors, business-boosting live seminars, and awards – including the brand-new Farm Shop & Deli Product Awards and prestigious Retailer Awards – will shape the three-day trade show.

Following its success in 2019, Healthy & Natural returns to the show this year as a dedicated section championing free-from, organic, vegan, vegetarian and nutrition brands alongside a complementary platform for non-food and drink lifestyle products that offer a sustainable, ethical and eco-friendly message. Visitors looking for inspiration for the natural health market will get the inside track on this year’s latest launches alongside the chance to see, sample and secure a fast track to profitability.

A series of events to discuss and debate the key challenges facing the industry will be a focal point throughout the three days, discussing everything from sustainability and the latest trends to boosting profits and customer satisfaction.

New product awards will celebrate the very best across six categories (Meat, Condiments, Bakery, Beverages, Confectionery and Preserves) when an esteemed panel of judges will consider criteria such as sustainability, ethical brand stories and provenance before announcing the winners.

With thousands of visitors expected – drawn to the variety of products on show, the insight from expert panels and the opportunity to take stock of the market in person post-restrictions – Farm Shop & Deli Show is the place to reignite business while rubbing shoulders with some big industry names.

The show is part of William Reed’s series running at the same time at the NEC under the banner, UK Food & Drink Shows. Find out more and register to visit free at

Read more articles from our latest issue...