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Natural and Organic Products Europe 2014

A bumper send-off for Olympia 2014

Come and meet the Better Retailing Team on Stand 1000

To say Natural & Organics Europe has had a good run at Olympia is a mighty understatement. The show’s ever growing visitor base increased to 8,810 in 2013. For this current show, organisers Diversified Business Communications have expanded exhibition space by 11% to fill the entire Grand Hall.

So what is there this year to tempt the independent retailer that could make their visiting costs worth their weight in gold? Three core opportunities that stand out are leading edge product innovation, bespoke advice facilities from our industry associations and a crack line-up of speakers and seminar hosts. Together, these provide a perfect forum for the industry to meet, greet and learn.


Product innovation is crucial to the independent retailer looking for new products away from mainstream formulaic brands. At the show, there’ll be new startups with compelling origin stories as well as established brand pioneers championing new formulations backed by research and clinical studies.

A raft of new health, nutrition and beauty products will be rolled out from hundreds of companies from around the world. This strong exhibitor uptake reflects growing market confidence – many returning exhibitors, such as ReNew Life UK, Potter's Herbals, Nordic Naturals, Higher Nature, Tiana Fair Trade Organics, Sukrin, Suma Wholefoods and Supernutrients, have increased the size of their stands.

Got it covered

There will be four defined sections at the show that cover every category: Natural Living, Health & Nutrition, Natural Beauty & Spa and The Natural Food Show.

In the Natural Health & Nutrition section, over 26 countries including Finland, Germany, Hong Kong, Brazil, Canada, Russia, Sweden, the US and the UK are represented.

In the Natural Beauty & Spa area, in addition to the show’s new Eco Luxe Beauty Pavilion, around half of this year’s exhibitors are new companies looking to make a big impression with visiting retailers and buyers. These include The Organic Pharmacy and UrbanVeda, organic-certified luxury skincare brand Yours Truly Organics and FIT Skincare for Men.

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