Retail Focus - How to sell: organic

Sally Marshall is Groceries Department Manager at Wild Oats, Bristol

What trends have you seen in organic sales?

There has been a trend over the past few years in customers wanting cleaner, more natural, nutrient-rich foods as they are becoming more concerned about their health and vitality. Organic sales are growing; it is a very important factor of consideration when people are choosing their life-enhancing products because they want foods and skin care as free from harmful chemicals as possible.

Will customers pay a premium price?

We have noticed that customers are often prepared to pay a premium for organic and many wouldn’t consider buying anything other. Perhaps with organic products becoming more popular and more widely produced we have also noticed that costs have come down.